What are brands missing out on when they ignore YouTube?

Social media strategies are different for every brand as they all have different goals of their marketing campaigns. Furthermore, finding a platform that encompasses many different kinds of action to be driven has been a big challenge for many businesses. One platform which, up until recently, has received little attention from brands is YouTube. Education of the platform has been limited which is a reasonable explanation for why more brands aren’t advertising on YouTube as well as a chequered image of what can be achieved on the platform. As a result, we have listed out some of the things that as a brand, you will be missing out if you ignore the benefits that can be achieved from YouTube.

Cost of entry is a big feature many do not pay attention to. Although video marketing has been heralded as costly and time consuming, YouTube has helped to curb this by allowing for lower barriers for entry. When looking at costs per view, YouTube has one of the lowest costs compared to more utilised platforms such as Facebook, where early adopters are seeing an average spend of £0.02 per view of a YouTube ad. When looking at search ads which tend to cost around £2, that is an increase in cost per view by more than 9900%! So for those looking to keep their budgets tight, YouTube is a way that you can get the exposure you need without having to cut costs or feel you are not making your advertising outreach competitive. 

Driving action is another key benefit that YouTube has to offer. When it comes to pushing your viewerbase to your website, YouTube advertising is one of the most effective ways to deliver this. It is important to note that unless you’re an active YouTube Partner, the only way to divert traffic from your YouTube videos to your website is through using YouTube ads. So building a strong profile on the platform and delivering adverts that contain strong calls to action is a highly effective way to drive action for your audience to your brand.

The availability of audiences on YouTube is another considerable element of adopting a YouTube ads strategy. As the second largest search engine, the wealth of different demographics is gigantic and the capability to target these audiences can be so granular on the platform. Whether you are looking to target certain age groups in an area or by interest and gender, YouTube allows for a highly deep level of targeting. Therefore, there is no reason to think that your audience isn’t out there on YouTube as all niches are catered to with content on the platform. 

Which of the above features are missing from your current digital advertising strategy? 


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