How can I improve my YouTube channel ready for advertising?

Advertising on social media has become one of the most effective ways to reach consumers and is of paramount importance to businesses. As a social media platform, YouTube is one of the most used social media sites online with more than a billion users a day spending countless hours consuming content. As a space for advertising YouTube has come leaps and bounds, and for early adopters is incredibly lucrative. So if you want to take advantage of how YouTube advertising could transform your brand, then getting your YouTube channel ready is so important. At the end of the day it is where your customers land so you want to make sure it is a welcome hub for them. This blog will take you through making a great YouTube channel that is advertising friendly. 

Having a branded banner is a great way of showing viewers who land on your channel what you do. Keeping it simple is really important as you don’t want to have too much stimulus for your viewer. It is a great way to show off your branding so make sure you use consistent colouring to your brand. Additionally, it can be a great way to show off your support with trends around social issues or mark occasions such as Christmas. 

A channel trailer is a great way to let the audience know what you are about. Whether it is your brand video or a new offering it is a great way to inform people who land on your channel what you do and why you are different from others. Additionally, for displaying your core company values and mission statement it is a great way to really connect with your audience and make them appreciate your concerns for helping them. 

Playlisting your videos is a great way to catalogue content and make it easy for users to understand what you do. By making playlists that are relevant to your industry or product you can help users better understand where to find the content they need. For instance, if you are selling a multitool you could create a series of videos explaining the tools on each multitool. However, in order to have people understand different ranges you might have, you could categorise playlists in order to better find the range that a consumer is looking for. 

Which of these ideas could you use to make your brand stand out? How identifiable is your company from looking at the channel?


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