With video becoming an essential part of any marketing plan, it’s only a matter of time before someone pushes you in front of a camera.  Besides the obvious nerves that come with being recorded, you’ll likely have questions about what to wear when filming a YouTube ad.

Choose warming colours.  

Colours like teal, cobalt, purple and coral pop on screen. For women, wearing a top in one of these bright shades will really warm up your face. For men, ties are your best opportunity to deliver a punch of colour.

Avoid white, bright red and all-black outfits.  

All three of these colours pose technical problems. 

For instance, before shooting, your videographer will adjust the camera exposure for your face, so if you’re wearing a bright white top, that top will glow. (A small amount of white is okay peeking out from under a jacket and tie, but your best bet is to opt for a light blue.) 

Black poses the same problem. When the camera exposure is correct on your face, black looks too dark or “crushed.” The definition of your garment will be lost, so you’ll look shapeless. 

And bright red sometimes “bleeds” on camera, giving off a slight, hazy halo. 

Stick to solids. 

Big patterns are too distracting. Remember, the focus should be on you, not your outfit. Alternatively, small, tight patterns (including even the subtlest plaid pattern in a suit jacket) can “buzz” on camera. On a tie, opt for a medium-sized pattern, like stripes.

While we have mentioned shirts and ties for clothing, this doesn’t mean that is what you should wear yourself. After all that is not everyone’s taste and to be honest it also might not appeal to your audience either. Make sure you dress in a way that highlights you as a brand and how your audience will relate to you.

So, these are some of the best wardrobe tips that we can recommend to you for filming a YouTube ad. If you are in need of more information or you want a helping hand setting up your YouTube ad then make sure to contact us today.


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