If you feel YouTube makes for a great fit but you want some more help on how to make YouTube effective, let’s take a look at ways you can help your YouTube advertising efforts.
Choose the Right Ad Format
The first fact about YouTube advertising is that there are many different ad formats available. From display ads to skippable in-stream ads, you will need to test out which ones perform best for your content specifically.
This will require some trial and error in both content and placement within the platform!
Upload Text-Based Transcripts
Like much of Google Adwords content, many people put up the necessary and forgo the long-hand detailed content needed to improve their listing.
Do not assume YouTube will know what your video is about so make sure you upload a transcript to your videos. Although this takes more effort, it will help rank your video for the right terms and topics! (There are tools out there to help with transcript writing for low cost, so do not be discouraged).
Add Interactive Elements
There are tons of ways you can add value to your videos, including interactive elements that will help significantly in your call to actions. When advertising on YouTube think about how best to engage your audience. We recommend you entice or hook your audience in at the start, followed by education sections and a few call to actions throughout. You want to make sure the viewer has a taste of what your product/service does and how it can help them without giving too much away – you want to make sure they click through to your website.
Having a great ad is one thing, but actually getting tangible results and new business from that ad is another, so explore the options available to you in helping your video ads be more actionable!
By doing so, your videos can perform faster!
YouTube Advertising, There You Go!
YouTube advertising is an incredible way to get your video ads out in front of a relevant, engaged audience. Yes, video content takes more work, but there are a lot of good reasons why most marketers are moving towards producing more video content.
YouTube is worth it. You just have to find the right strategy for your business through market research and some trial and error with YouTube ad formats. Better still, use a YouTube ad agency specialist to do the work for you.
If you’re still feeling a bit uncertain about advertising on YouTube, be sure to get in contact with us.