YouTube – what was once an entertaining curiosity filled with funny videos has gone from strength to strength to now stand as the world’s second largest search engine. During that span YouTube has managed to harness its popularity to create an ever increasing marketing hub as more and more advertisers leave behind the world of traditional tv in search of new ventures on YouTube. But this poses an ever more interesting challenge for newcomers when it comes to creating a successful YouTube channel for their business. This is why we have a few tips that can help you along the way to YouTube success.
Research Relevant Keywords
Just like when you are creating your website content, in order to be discovered on the second largest search engine, you will need to know what people are searching in your industry. There is a very nifty tool that you can use for this called the YouTube Keyword Tool that can help you find popular searches within your space.
The main thing you want to do is be strategic with your searches, do your research and find out exactly who you want to target. Google includes YouTube videos within their search results, so cross referencing your Google keyword research with the research you have done for YouTube will help you too.
Create Quality YouTube Content
When it comes to video content and going viral you can’t just rely on it going viral because you want it to, your videos always have to be well thought out and grab the attention of your audience. The most shareable content comes from it feeling natural and being entertaining, people will know if you are forcing something in a video because it shows.
In conclusion, take a step back and think about the content you want your business to become known for. Is it going to be informative? Comedic? Whatever it is, just ensure that it is hitting the right audience and entertaining them.
Insert links in your videos
Using annotations to insert links to other videos on your channel can help maximise views across the board so this is exactly why we recommend using them. Not only that but you can also use them to link up to a blog or web page that is relevant to the video your audience is watching.
However, do not over do it with annotations, after all you don’t want to impede your audience viewing experience. The best way to use annotations is to focus on one video, page or blog you want to drive views to per video and only use one or two annotations for that relevant content per video.
And that’s is it these tips should help you to being well on your way to YouTube channel success. But what if you are still in need of more guidance even after reading this blog? Get in touch with s.media today and we can help you even more with your YouTube success.