How do I build audiences on YouTube - YouTube Marketing Q&A.

YouTube Marketing is a two-pronged strategy. We suggest you both grow their channels as well as support new business acquisition through the use of YouTube Ads. Marketing on YouTube is still a relatively untapped space, there is an enormous opportunity with channel growth as well as the advertising side of YouTube. Ranking YouTube videos in the suggested search listings forms part of a well thought out and planned YouTube marketing strategy.

To use YouTube marketing you need a YouTube channel, a Google Ads account and some video assets that you are going to run as adverts. It's a great idea to script your adverts with clear messaging and calls to action, driving people to your website and therefore creating a conversion. The best way to learn about YouTube advertising and marketing is to search it on YouTube - there are plenty of tutorials on there already!

We often get asked, is YouTube good for marketing? Many brands are now putting YouTube as their first channel for digital marketing as it offers the advertiser a TrueView, meaning that they are not charged until someone has watched a full 30 seconds of their advert.

If you are looking to use YouTube marketing for your business the first steps are to familiarise yourself with all the different types of advertising options, the audiences and to set a clear goal for your campaign objectives. YouTube offers the opportunity to put your brand in front of millions of consumers at the moment of purchase, therefore not wasting any advertising budget. Video advertising is the future of ads, if you can make engaging content then people will watch and visit your site.

YouTube is extremely effective for marketing when campaigns and adverts are correctly constructed with a clear goal in mind. Don't be vague or try to please everyone, design your videos to be very targeted and then that will mean your campaigns on YouTube will be extremely effective. Is YouTube effective for marketing, yes, we would say in terms of digital marketing currently YouTube is one of the very best and most effective channels brands can use.

YouTube advertising and channel growth can have many benefits for a business or brand. Starting off with brand awareness where YouTube wins over pretty much any other digital channel. Other benefits of YouTube marketing include low cost of customer acquisition, TrueView advertising where the brand only pays a very small fee when more than 30 seconds of their video advert has played, ranking videos at the top of Google search quickly (which is the best SEO tactic bar none) and the ability to track and attribute sales clearly and easily.

The YouTube advertising platform allows anyone to create and run their own YouTube Ads. At the point of wanting to spend significant budgets or scaling campaigns that is when a specialist agency should be employed to run your ads on YouTube as a professional will save significant budget for your brand along with fast-forwarding the process of getting to positive ROI.

Yes, absolutely you can setup a YouTube Ads campaign yourself. You will need a video to use as your advert, typically videos between 2 and 4 minutes currently work best as ads. You will need a YouTube channel to upload your video to and the last piece is that you'll need a Google Ads account to run your YouTube marketing from.

There are not many people making use of YouTube advertising yet because of several factors. The main barrier to entry is having or making a video to use as an advert. There is also a misconception that an active YouTube channel is needed to run YouTube adverts (this is absolutely not the case, you need a channel but the only video on the channel can be the advert you are using to promote your business). Lastly, the other challenge is that YouTube advertising is administered through the Google Ads account interface, many people, including a good percentage of PPC professionals, don't understand how to build YouTube campaigns. Bottom line is that building YouTube campaigns is a specialist task and that is the main reason why many people steer away from YouTube advertising currently.

The marketing industry is changing quickly and this year is no exception. YouTube advertising is quickly becoming one of the go-to channels for marketing pros, it offers more reach at a better cost than all other channels currently. So, YouTube advertising, although having been around for a few years, is set to have an enormous impact on the marketing industry this year.

Many businesses are moving from Facebook to YouTube advertising. YouTube offers better reach and far superior audience creation features, and with Facebook struggling to drive the conversions that it once did due to increases in pricing and lack of available ad space many businesses are moving to YouTube and the advertising opportunities it provides for its early adopters.

Who's the best when it comes to YouTube marketing. The honest answer to that question is whoever can deliver consistent results and scale campaigns reliably. We would like to say we are one of the best in the business especially at producing clear and well thought out strategy to compliment creative then drive conversions. Who's the best, only time will tell!