YouTube advertising: Is paying for it worth it?

YouTube – it has become the major video search engine that we all know and love in this modern internet driven world. But there is one major question that remains unanswered for many businesses: is YouTube advertising on?

The answer is yes.

With YouTube getting over 30 million visitors per day, there is no question that YouTube is a powerful tool for branding and marketing. The catch is that to make sure you get the most out of your ads and they are effective, you need someone who knows what you’re doing.

While you can definitely find success on the video platform, in this article we will talk about whether or not this is the best advertising fit for your business and how you can market on YouTube successfully.

Will YouTube Advertising Work For You?

So, you have looked into what is required for your YouTube advertising to succeed and you could start to wonder after all the effort why YouTube advertising is appealing. The answer to this question is actually quite simple: Videos have emerged as one of the most popular content formats for lead generation.

Videos tend to have a higher level of engagement among viewers and thus provide better returns. Social videos are believed to gain nearly 1200% more shares than text and images. On top of that, Google claims that people who watch YouTube ads to completion are 23 times more likely to visit or subscribe to a brand channel, share a brand video, or watch more by the brand. Even those who do not watch to the end are ten times more likely to do one of those things. So, with that said, is it right for your business?

The answer depends on a few factors, most of which being what your business is and the content you are creating. If you already have a creative and compelling video that works on brand awareness, then definitely go for it but to really map out if YouTube advertising is right for your brand, consider some of the following:

  • Advertising budget
  • Content promotion
  • Sponsorships and influencing
  • Will it increase leads?
  • Will it build your brand?

YouTube advertising is an incredible way to get your video ads out in front of a relevant, engaged audience. Yes, video content takes more work, but there are a lot of good reasons why most marketers are moving towards producing more video content.

Overall, YouTube advertising is worth it and then some. You just need to find the right monetisation strategy for your business. This is where can come in thanks to our specialists. 

So do you now think YouTube ads are worth paying for? When do you think you will start to use it?


Leave a Reply