Are you considering venturing into YouTube ads to grow your business? It’s a wise move. There is a massive market of potential customers on the platform as it is by far and away the most extensive video network in the world.
Sounds good doesn’t it? Unfortunately, it isn’t as simple as uploading an ad and waiting for the views and money to roll in (everyone would be doing it by now if that were the case). If you do not have a solid strategy in place to utilise YouTube ads and drive traffic to your website, it will be difficult to achieve anything. Every step that you take – right up to publishing your ads to the world – makes a huge difference in how your ads will perform.
So, now you will no doubt be asking yourself, well how do I plan out my ads? Well, that is very simple, you read on.
Target Your Audience
Without a clear idea of who you are targeting, it will be challenging to drive traffic through your ad campaign because all the wrong people will see your content. That is a waste of time and money that could be spent elsewhere growing your business.
But do not fear, there are many ways to gather the information you need about your audience. One way we would always recommend is to take a look at other businesses in your industry and look into their target audience. Also, check out social media and find the burning questions people in your industry are asking, you could be the one to give them the solution.
Choose the right ad format
Depending on how your audience consumes content, there may be different ways ads influence their decision to click through. The best way is to utilise A/B split testing to help determine which ad types perform best with your viewers. This will allow you to optimise your conversion strategy as well as present ads to your audience effectively.
Make sure your ad is actually engaging
Above all else, above researching and selecting ad formats one thing always matters, and that is to captivate your audience. If the ads you are creating match your target market’s interest and compel them with engaging content – great – you are on the right track.
But how do you achieve that? Well, here are some of the best ways to create ads that can provoke a reaction from your audience:
- A/B test different components of your ads to see what works best.
- Captivate your audience from the very first second by capturing their attention as soon as your ad plays.
- Use YouTube’s interactive elements to drive user engagement, including and especially a call to action or two.
- Use only the best content to show viewers. If you are going to invest in ads, they have to be worth your while.
When executed properly, YouTube ads can be a great way to drive traffic to your website and increase conversions. They are proven to increase engagement and they put your content in front of new people who could potentially turn into loyal customers. If you are not taking advantage of advertising on YouTube, you are missing out on a golden opportunity to grow your business. Also, if you need help with your YouTube Ads contact us here.