It is estimated that YouTube viewership has gone up by 18% globally this year. Although this doesn’t sound like much, when you consider that YouTube is also the second-largest search engine you shouldn’t take this lightly. It is clear that the reach that YouTube has now is bigger than ever and is still growing at an exponential rate. But where is all this traffic coming from?
Where does most of the traffic come from?
The biggest consumers of YouTube are the US, taking up around a projected 21%* of the website’s total traffic & Youtube Viewership. They are followed by Russia, Brazil, the United Kingdom and India (in order of most to least traffic), with US viewership figures seen to be close to 4x that of the next biggest consumer. To an extent this is not surprising as YouTube was founded in the US and although has been a champion of universal access, as a brand has not necessarily focused on video content from other regions until more recently. So, what has brought about this growth and are some places growing faster than others?
What areas have recently grown or dropped off their YouTube viewership figures?
It could well be considered that the pandemic has had a considerable impact in these figures. As our lives are becoming more focused around our homes, we are using the internet more for entertainment as well as learning. In countries where viewership is growing other factors also are at play. India, the 5th largest contributor to traffic witnessed a change between 2016 and 2017 when Mukesh Ambani offered a corporate public trial with high speed internet across India. During this period internet users in the country rose by 11% and it was estimated that last year around 250 million Indians watch YouTube videos a month.
How does growth globally seem to be going?
Where is this all going? We are all hoping COVID-19 will be over and done with but it is clear that the future is still uncertain. Statista estimates that in 2021 YouTube viewers worldwide will rise to 1.86 billion. That is roughly a quarter of the world’s population! With the power of globalisation in a world where freedom of movement is becoming more restricted, online connections will become of prime value.
So it’s clear that the future will more than likely see an expansion in YouTube’s sphere of influence as more people are becoming connected online across the globe. The value of YouTube as a search engine should also not be underestimated as it is no longer just somewhere to look at funny videos of cats. What do you think the future of an online world is on a platform like YouTube? Do you consume any content from abroad and how did you come across it?
*Statistics sourced from a projection by similar web on estimated traffic