How can I improve my YouTube channel ready for advertising?
Advertising on social media has become one of the most effective ways to reach consumers and is of paramount importance to businesses. As a social media platform, YouTube is one…
How YouTube Ad Personalisation Works
Once upon a time advertising was just a case of getting it on the television and seeing how many people would go ahead and buy the product they see on…
3 advertiser success stories on YouTube
A YouTube ads strategy over the years has become more and more attractive to brands looking to increase their online presence. In providing high quality and engaging content, businesses can…
How does YouTube target my videos?
For most marketing professionals, briefing is everything in order to best deploy a strategy. One of the first questions that tends to be asked is regarding audience profile. This is…
Why is video marketing so effective?
Psychology is an important part of any good marketing strategy. Understanding viewer behaviour and how best to connect or communicate with your target audience is essential to a strategy that…
How do I promote my YouTube ad?
YouTube is such a great platform to grow your business. Whether seeking to educate your audience on your product or service or how to use said product or service, YouTube…
How to Create a Successful YouTube Channel for your business
YouTube – what was once an entertaining curiosity filled with funny videos has gone from strength to strength to now stand as the world’s second largest search engine. During that…
5 ways to improve your YouTube channel experience
Want to produce algorithm-friendly YouTube content? Wondering how to attract viewers and keep them watching? In this article, you’ll find 5 tips and tactics for optimising your YouTube video content…
The ABCDs of Effective Creative
At a time when it’s never been more difficult to cut through the clutter and resonate with your target audience, it’s crucial that marketers master the skill of developing stand-out…
3 Wardrobe Tips for Filming a YouTube ad
With video becoming an essential part of any marketing plan, it’s only a matter of time before someone pushes you in front of a camera. Besides the obvious nerves that…