The ABCDs of Effective Creative
At a time when it’s never been more difficult to cut through the clutter and resonate with your target audience, it’s crucial that marketers master the skill of developing stand-out…
Royalty Free music in YouTube videos and ads
Copyright has been an issue on YouTube for many years. Whether it has been creators ripping whole songs and reposting them or using a clip of someone’s video you are…
4 Best Practices for YouTube Ads
If you’re just beginning to consider using YouTube as part of your marketing mix, the task of creating a strong piece of YouTube creative can seem daunting, especially if you…
Benefits of Livestreaming on YouTube
Once you recognise that you should be using YouTube Live, the next step is to know about all the advantages of it. So here are some of the key benefits…
Great YouTube Ad Targeting Options To Try In 2021
Brands advertise on YouTube because it’s the world’s second most popular website, drawing 2 billion logged-in visitors a month. If you’re deciding how to allocate your video ad budget, YouTube…
5 reasons that will make you wonder why you haven’t advertised on YouTube yet
YouTube Ads are largely underutilised; partly because to run them you need video content, and partly because managing video campaigns can get complicated if you don’t know what you’re doing….
5 tips to get more from your YouTube advertising
Many approaches to advertising on YouTube follow those seen on Television with many repurposing content they already have used to draw in audiences. Although this approach can produce results, understanding…
How to make a cost effective YouTube Ad Campaign
One of the first steps to a successful marketing campaign is combining your efforts across multiple channels for one cohesive campaign. YouTube advertising is a serious contender in the digital…
Do YouTube Ads Actually Work?
No matter how good your video ad content is, without the right YouTube advertising strategy, it can be hard to get good results from your video campaigns.
3 Lighting Tips for Filming a YouTube ad
Finding the best lighting for your videos can be a challenging task. Maybe your shot isn’t bright enough. Or it’s too bright. Sometimes the colour temperature isn’t right, or the shadows are so harsh that you can barely decipher what is what.