
Finding your target audience on YouTube
As many advertisers and content creators know, targeting broad can be a double-edged sword. It can be great to bring in passing viewers who might not see your content regularly,…
As many advertisers and content creators know, targeting broad can be a double-edged sword. It can be great to bring in passing viewers who might not see your content regularly,…
We have all been there, editing a video and then realising that a segment of the audio is not correct, whether that be down to background noise, the mic not…
At a time when it’s never been more difficult to cut through the clutter and resonate with your target audience, it’s crucial that marketers master the skill of developing stand-out…
Copyright has been an issue on YouTube for many years. Whether it has been creators ripping whole songs and reposting them or using a clip of someone’s video you are…
If you’re just beginning to consider using YouTube as part of your marketing mix, the task of creating a strong piece of YouTube creative can seem daunting, especially if you…
Once you recognise that you should be using YouTube Live, the next step is to know about all the advantages of it. So here are some of the key benefits…
Brands advertise on YouTube because it’s the world’s second most popular website, drawing 2 billion logged-in visitors a month. If you’re deciding how to allocate your video ad budget, YouTube…
YouTube Ads are largely underutilised; partly because to run them you need video content, and partly because managing video campaigns can get complicated if you don’t know what you’re doing….
Many approaches to advertising on YouTube follow those seen on Television with many repurposing content they already have used to draw in audiences. Although this approach can produce results, understanding…
One of the first steps to a successful marketing campaign is combining your efforts across multiple channels for one cohesive campaign. YouTube advertising is a serious contender in the digital…