Lights, Camera, Action: How to film your own YouTube video
It is estimated that around 300 hours of YouTube videos are uploaded to YouTube every minute, which goes without saying, is a lot of video content. YouTube, when it first…
How much does a 5 second video ad cost on YouTube?
Maximising budgets Two jars of Nutella are sold every five seconds. There’s also around 21 babies born across the world every five seconds. And in the world of YouTube advertising,…
The power of video in marketing
How engaging really is video content? As humans, we all have our individual preferences on the ways we like to consume content. Some prefer the written form and getting cosy…
Trend watch – vertical videos, storytelling and 360
What do we want? Accessible, immersive content. When do we want it? Now. It’s no surprise then that this was answered with the rise of vertical videos, storytelling narrative and…
Why you shouldn’t be late to the YouTube party
Why your brand should be seen with YouTube advertising When you first decided to focus your efforts on SEO & PPC to get listed on page one of Google did…
Trend watch – the rise of ‘at home’ videos on YouTube
Lockdown has been a strange time for all of us. It’s made us change our habits and routines to fit the ‘new normal’. With people worldwide forced to stay indoors,…
10 facts that will make you wonder why you haven’t advertised on YouTube yet
Thinking of advertising on YouTube? Whether it’s an in-stream video, or discovery ad; we’ve compiled a fact list that will have you wondering just why you haven’t advertised yet.