What are common mistakes video creators make on YouTube in their videos?
When it comes to YouTube, content creators are the main drivers of trends and action on the website. It has often been cited that without a community of content creators,…
3 advertiser success stories on YouTube
A YouTube ads strategy over the years has become more and more attractive to brands looking to increase their online presence. In providing high quality and engaging content, businesses can…
How does YouTube target my videos?
For most marketing professionals, briefing is everything in order to best deploy a strategy. One of the first questions that tends to be asked is regarding audience profile. This is…
How do I promote my YouTube ad?
YouTube is such a great platform to grow your business. Whether seeking to educate your audience on your product or service or how to use said product or service, YouTube…
Why more brands are advertising on YouTube
As more brands increase their outreach on social media for their ad strategies, they are considering where best to reach their audiences. Video advertising has begun to start to dominate…
Finding your target audience on YouTube
As many advertisers and content creators know, targeting broad can be a double-edged sword. It can be great to bring in passing viewers who might not see your content regularly,…
4 Audio Tips for Filming a YouTube ad
We have all been there, editing a video and then realising that a segment of the audio is not correct, whether that be down to background noise, the mic not…
3 signs you are targeting the wrong audience with your ads
Platforms such as YouTube provide great avenues for audience targeting with your ads. You can achieve your campaign goals by running highly targeted ads and focusing on a specific audience…
The ABCDs of Effective Creative
At a time when it’s never been more difficult to cut through the clutter and resonate with your target audience, it’s crucial that marketers master the skill of developing stand-out…
Royalty Free music in YouTube videos and ads
Copyright has been an issue on YouTube for many years. Whether it has been creators ripping whole songs and reposting them or using a clip of someone’s video you are…