Do influencers on YouTube still matter in 2021?
When looking at the impact that influencers have had on the marketing landscape, it is safe to say that their impact has been seismic. More brands than ever have looked…
Is YouTube really a cost-effective platform for advertising?
For many brands entering the arena of advertising, they are looking to weigh up their options for where they can drive the best engagement to lead to the highest possible…
How can I record the best audio for YouTube Ads?
YouTube is a great method for promoting your business. But good audio is essential for viewer enjoyment on YouTube, as well as a good looking video. You really want both…
What is a hook in advertising?
When creating a video advertisement it is important to pay attention to your script. The language you use and how you address the audience is so key. At the end…
Why are livestreams on YouTube a growing success?
As video has begun to dominate a lot of marketing strategies online, live streaming is becoming an avenue brands go down to display content. Whether this be releasing a new…
How YouTube Ad Personalisation Works
Once upon a time advertising was just a case of getting it on the television and seeing how many people would go ahead and buy the product they see on…
What are common mistakes video creators make on YouTube in their videos?
When it comes to YouTube, content creators are the main drivers of trends and action on the website. It has often been cited that without a community of content creators,…
3 advertiser success stories on YouTube
A YouTube ads strategy over the years has become more and more attractive to brands looking to increase their online presence. In providing high quality and engaging content, businesses can…
How does YouTube target my videos?
For most marketing professionals, briefing is everything in order to best deploy a strategy. One of the first questions that tends to be asked is regarding audience profile. This is…
How do I promote my YouTube ad?
YouTube is such a great platform to grow your business. Whether seeking to educate your audience on your product or service or how to use said product or service, YouTube…