How do I promote my YouTube ad?
YouTube is such a great platform to grow your business. Whether seeking to educate your audience on your product or service or how to use said product or service, YouTube…
Why more brands are advertising on YouTube
As more brands increase their outreach on social media for their ad strategies, they are considering where best to reach their audiences. Video advertising has begun to start to dominate…
Finding your target audience on YouTube
As many advertisers and content creators know, targeting broad can be a double-edged sword. It can be great to bring in passing viewers who might not see your content regularly,…
4 Audio Tips for Filming a YouTube ad
We have all been there, editing a video and then realising that a segment of the audio is not correct, whether that be down to background noise, the mic not…
3 signs you are targeting the wrong audience with your ads
Platforms such as YouTube provide great avenues for audience targeting with your ads. You can achieve your campaign goals by running highly targeted ads and focusing on a specific audience…
The ABCDs of Effective Creative
At a time when it’s never been more difficult to cut through the clutter and resonate with your target audience, it’s crucial that marketers master the skill of developing stand-out…
Royalty Free music in YouTube videos and ads
Copyright has been an issue on YouTube for many years. Whether it has been creators ripping whole songs and reposting them or using a clip of someone’s video you are…
4 Best Practices for YouTube Ads
If you’re just beginning to consider using YouTube as part of your marketing mix, the task of creating a strong piece of YouTube creative can seem daunting, especially if you…
How the power of video can boost engagement for your sports club
Lockdown has had a fierce hit to a lot of industries. However, none have had more of a resounding effect than for sports clubs. With fans not able to attend…
5 tips to get more from your YouTube advertising
Many approaches to advertising on YouTube follow those seen on Television with many repurposing content they already have used to draw in audiences. Although this approach can produce results, understanding…