TikTok for building brand awareness
Social media has provided a great way for brands to raise awareness and build a deeper relationship with their audience. Although the titans in the game have remained for some…
Why are YouTube users rising globally?
It is estimated that YouTube viewership has gone up by 18% globally this year. Although this doesn’t sound like much, when you consider that YouTube is also the second-largest search…
Trend watch – vertical videos, storytelling and 360
What do we want? Accessible, immersive content. When do we want it? Now. It’s no surprise then that this was answered with the rise of vertical videos, storytelling narrative and…
Trend watch – the rise of ‘at home’ videos on YouTube
Lockdown has been a strange time for all of us. It’s made us change our habits and routines to fit the ‘new normal’. With people worldwide forced to stay indoors,…