Category: Filming Video Content

video marketing

Why is video marketing so effective?

Psychology is an important part of any good marketing strategy. Understanding viewer behaviour and how best to connect or communicate with your target audience is essential to a strategy that…

YouTube ad | camera tips |

3 Camera Tips Filming a YouTube ad

Although YouTube has a home-made aesthetic to its video content, that’s no reason to be filming a YouTube ad with a potato. More importantly, it’s no reason to just put…