Thoughts & insights.

52% of global internet users aged 16 to 64 watch vlogs. But for the other 48% of you; here is another blog to add to your reading list. Keep checking back for all the latest YouTube trends and insights.
youtube-channel-experience

5 ways to improve your YouTube channel experience

Want to produce algorithm-friendly YouTube content? Wondering how to attract viewers and keep them watching? In this article, you’ll find 5 tips and tactics for optimising your YouTube video content…

youtube ads

The ABCDs of Effective Creative

At a time when it’s never been more difficult to cut through the clutter and resonate with your target audience, it’s crucial that marketers master the skill of developing stand-out…

influencer marketing | s.media

Influencer Marketing on TikTok and YouTube

Marketing has gone through various changes over the years and remains one of the most agile disciplines. Often it has needed to adapt to the changing nature of how consumers…

youtube ad

3 Wardrobe Tips for Filming a YouTube ad

With video becoming an essential part of any marketing plan, it’s only a matter of time before someone pushes you in front of a camera.  Besides the obvious nerves that…

Best Practices for YouTube Ads

4 Best Practices for YouTube Ads

If you’re just beginning to consider using YouTube as part of your marketing mix, the task of creating a strong piece of YouTube creative can seem daunting, especially if you…

benefits of livestreaming

Benefits of Livestreaming on YouTube

Once you recognise that you should be using YouTube Live, the next step is to know about all the advantages of it. So here are some of the key benefits…

YouTube ad | camera tips | s.media

3 Camera Tips Filming a YouTube ad

Although YouTube has a home-made aesthetic to its video content, that’s no reason to be filming a YouTube ad with a potato. More importantly, it’s no reason to just put…