Thoughts & insights.

52% of global internet users aged 16 to 64 watch vlogs. But for the other 48% of you; here is another blog to add to your reading list. Keep checking back for all the latest YouTube trends and insights.

How does YouTube target my videos?

For most marketing professionals, briefing is everything in order to best deploy a strategy. One of the first questions that tends to be asked is regarding audience profile. This is…

video marketing

Why is video marketing so effective?

Psychology is an important part of any good marketing strategy. Understanding viewer behaviour and how best to connect or communicate with your target audience is essential to a strategy that…

youtube ad

How do I promote my YouTube ad?

YouTube is such a great platform to grow your business. Whether seeking to educate your audience on your product or service or how to use said product or service, YouTube…

youtube video lengths

How long should a YouTube video be?

When it comes to creating a video on YouTube, considering how long it should be is one of the first questions you may ask yourself. YouTube allows users to upload…

YouTube premium

What are the benefits of YouTube premium?

YouTube has established itself as one of the most dominant social media platforms on the internet. As time has gone on the platform has gone through several changes in order…

youtube advertising for brands

Why more brands are advertising on YouTube

As more brands increase their outreach on social media for their ad strategies, they are considering where best to reach their audiences. Video advertising has begun to start to dominate…

YouTube Target Audience | YouTube Advertising | s.media

Finding your target audience on YouTube

As many advertisers and content creators know, targeting broad can be a double-edged sword. It can be great to bring in passing viewers who might not see your content regularly,…

audio tips youtube ads

4 Audio Tips for Filming a YouTube ad

We have all been there, editing a video and then realising that a segment of the audio is not correct, whether that be down to background noise, the mic not…