Thoughts & insights

52% of global internet users aged 16 to 64 watch vlogs. But for the other 48% of you; here is another blog to add to your reading list. Keep checking back for all the latest YouTube trends and insights.
YouTube Advertising Tips | s.media

5 tips to get more from your YouTube advertising

Many approaches to advertising on YouTube follow those seen on Television with many repurposing content they already have used to draw in audiences. Although this approach can produce results, understanding…

cost effective YouTube advertising | s.media

How to make a cost effective YouTube Ad Campaign

One of the first steps to a successful marketing campaign is combining your efforts across multiple channels for one cohesive campaign. YouTube advertising is a serious contender in the digital…

youtube shorts | S.Media YouTube Advertising Partners

What are YouTube shorts?

Many platforms have noticed that the attention span of users has been steadily dropping over the years. Due to many competing stimuli on the screen, social media giants have dug…

do youtube ads work - s.media

Do YouTube Ads Actually Work?

No matter how good your video ad content is, without the right YouTube advertising strategy, it can be hard to get good results from your video campaigns.

Sports Ad On YouTube | S.Media Ads Agency

What makes a great YouTube sports ad?

YouTube ads can be a tricky, difficult thing to nail if you’re not sure what you’re doing. Whether you are pitching a new product to your range or a service…

youtube ad

3 Lighting Tips for Filming a YouTube ad

Finding the best lighting for your videos can be a challenging task. Maybe your shot isn’t bright enough. Or it’s too bright. Sometimes the colour temperature isn’t right, or the shadows are so harsh that you can barely decipher what is what.

Top 5 Christmas Ads | S.Media

Top 5 Xmas Ads 2020

Around this time every year, consumers are bombarded with Christmas ads advertising for Christmas deals with every brand taking their own unique approaches. Some have cultivated a story over years,…

youtube ads

How to Grow your Business Using YouTube Ads

YouTube is a powerful channel. It has over 2 billion users who spend over 1 billion hours watching videos every day. If you haven’t tried advertising on YouTube, now is the best time to leverage its wonderful marketing opportunity.

In Stream Ads On YouTube | S.Media YouTube Ads Agency

YouTube In-Stream Ads or Discovery Ads?

On YouTube, there are many different types of ads that can be served on videos. However, to best target the response you want, your YouTube marketing strategy should utilise the…