How to make a great YouTube short
Not every piece of video you produce will always be a feature length film. Sometimes the content you generate is better when it is done in short form. With a…
What is a hook in advertising?
When creating a video advertisement it is important to pay attention to your script. The language you use and how you address the audience is so key. At the end…
Why are livestreams on YouTube a growing success?
As video has begun to dominate a lot of marketing strategies online, live streaming is becoming an avenue brands go down to display content. Whether this be releasing a new…
How YouTube Ad Personalisation Works
Once upon a time advertising was just a case of getting it on the television and seeing how many people would go ahead and buy the product they see on…
What are common mistakes video creators make on YouTube in their videos?
When it comes to YouTube, content creators are the main drivers of trends and action on the website. It has often been cited that without a community of content creators,…
3 advertiser success stories on YouTube
A YouTube ads strategy over the years has become more and more attractive to brands looking to increase their online presence. In providing high quality and engaging content, businesses can…
How does YouTube target my videos?
For most marketing professionals, briefing is everything in order to best deploy a strategy. One of the first questions that tends to be asked is regarding audience profile. This is…
Why is video marketing so effective?
Psychology is an important part of any good marketing strategy. Understanding viewer behaviour and how best to connect or communicate with your target audience is essential to a strategy that…
How do I promote my YouTube ad?
YouTube is such a great platform to grow your business. Whether seeking to educate your audience on your product or service or how to use said product or service, YouTube…
How long should a YouTube video be?
When it comes to creating a video on YouTube, considering how long it should be is one of the first questions you may ask yourself. YouTube allows users to upload…