Thoughts & insights.

52% of global internet users aged 16 to 64 watch vlogs. But for the other 48% of you; here is another blog to add to your reading list. Keep checking back for all the latest YouTube trends and insights.
cost effective YouTube advertising | s.media

How YouTube Ad Personalisation Works

Once upon a time advertising was just a case of getting it on the television and seeing how many people would go ahead and buy the product they see on…

youtube ads success stories

3 advertiser success stories on YouTube

A YouTube ads strategy over the years has become more and more attractive to brands looking to increase their online presence. In providing high quality and engaging content, businesses can…

How does YouTube target my videos?

For most marketing professionals, briefing is everything in order to best deploy a strategy. One of the first questions that tends to be asked is regarding audience profile. This is…

video marketing

Why is video marketing so effective?

Psychology is an important part of any good marketing strategy. Understanding viewer behaviour and how best to connect or communicate with your target audience is essential to a strategy that…

youtube ad

How do I promote my YouTube ad?

YouTube is such a great platform to grow your business. Whether seeking to educate your audience on your product or service or how to use said product or service, YouTube…

youtube video lengths

How long should a YouTube video be?

When it comes to creating a video on YouTube, considering how long it should be is one of the first questions you may ask yourself. YouTube allows users to upload…