How to make a great YouTube short
Not every piece of video you produce will always be a feature length film. Sometimes the content you generate is better when it is done in short form. With a…
What is a hook in advertising?
When creating a video advertisement it is important to pay attention to your script. The language you use and how you address the audience is so key. At the end…
Why are livestreams on YouTube a growing success?
As video has begun to dominate a lot of marketing strategies online, live streaming is becoming an avenue brands go down to display content. Whether this be releasing a new…
How YouTube Ad Personalisation Works
Once upon a time advertising was just a case of getting it on the television and seeing how many people would go ahead and buy the product they see on…