What are common mistakes video creators make on YouTube in their videos?
When it comes to YouTube, content creators are the main drivers of trends and action on the website. It has often been cited that without a community of content creators,…
3 advertiser success stories on YouTube
A YouTube ads strategy over the years has become more and more attractive to brands looking to increase their online presence. In providing high quality and engaging content, businesses can…
How does YouTube target my videos?
For most marketing professionals, briefing is everything in order to best deploy a strategy. One of the first questions that tends to be asked is regarding audience profile. This is…
Why is video marketing so effective?
Psychology is an important part of any good marketing strategy. Understanding viewer behaviour and how best to connect or communicate with your target audience is essential to a strategy that…