3 signs you are targeting the wrong audience with your ads
Platforms such as YouTube provide great avenues for audience targeting with your ads. You can achieve your campaign goals by running highly targeted ads and focusing on a specific audience…
The ABCDs of Effective Creative
At a time when it’s never been more difficult to cut through the clutter and resonate with your target audience, it’s crucial that marketers master the skill of developing stand-out…
Influencer Marketing on TikTok and YouTube
Marketing has gone through various changes over the years and remains one of the most agile disciplines. Often it has needed to adapt to the changing nature of how consumers…
3 Wardrobe Tips for Filming a YouTube ad
With video becoming an essential part of any marketing plan, it’s only a matter of time before someone pushes you in front of a camera. Besides the obvious nerves that…