Month: April 2021

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The ABCDs of Effective Creative

At a time when it’s never been more difficult to cut through the clutter and resonate with your target audience, it’s crucial that marketers master the skill of developing stand-out…

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Influencer Marketing on TikTok and YouTube

Marketing has gone through various changes over the years and remains one of the most agile disciplines. Often it has needed to adapt to the changing nature of how consumers…

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3 Wardrobe Tips for Filming a YouTube ad

With video becoming an essential part of any marketing plan, it’s only a matter of time before someone pushes you in front of a camera.  Besides the obvious nerves that…