Bridging creative storytelling with intelligent targeting on YouTube
The power of video can be a great visual medium for telling a brand story. Having a targeted YouTube advertising strategy can be a real game changer. Brand Director Andy…
How much does a 5 second video ad cost on YouTube?
Maximising budgets Two jars of Nutella are sold every five seconds. There’s also around 21 babies born across the world every five seconds. And in the world of YouTube advertising,…
How does advertising work on YouTube?
It’s no secret that YouTube has grown in popularity since its emergence in 2005; this growing prominence has shown that it is much more than a platform for sharing funny…
How long should your YouTube video be
Getting your timings right When it comes to social media, marketing managers are under pressure to create different assets for different platforms. And when video content is one of the…